Film Studies and Cinematography-Project 2

 Film Studies and Cinematography-Project 2

15/11/2025 - 29/11/2025 (Week8 - Week9)

Hu Yao Ping / 0376768

Film Studies and Cinematography | Bachelors of Design (Honour) in Creative Media | Taylor's University

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[Table of contents]

1.Instruction

2.Task

3.Feedback

4.Reflection

5.Quick Links

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[Instruction]

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[Task]

require

For Project 2: Short Animation Pitch Bible, students must develop a professional pitch bible based on the story idea created in Project 1. The pitch bible should be presented in an A4 landscape slide format and include: a cover page, logline, product specifications (based on the student’s own animation concept), synopsis, theme, character descriptions with visuals, and a world description, with images provided on every page. The final slides must be exported as a PDF. In addition, students must record a presentation video (camera ON, maximum 8 minutes) explaining the pitch, upload it to YouTube as an unlisted link, and submit it. All progress should be documented in the e-portfolio. The final submission consists of the pitch bible PDF and the video link, due in Week 10.

Production Process

First, I designed the characters based on my story. I started with black-and-white line sketches to establish their forms, expressions, and personality traits. After finalizing the linework, I applied color to develop the visual style and bring the characters to life.

Next, I created the cover design, which was inspired by the protagonist and key scenes. The cover included both linework and colored versions, maintaining consistency with the characters and setting.

Finally, I illustrated key moments and important story beats using line sketches. These were kept in black-and-white, as I intended the entire animation to be initially expressed through linework, focusing on clarity of storytelling and composition before adding any color.

Final submission

PPT

Video

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[Feedback]

Week 9 

General Feedback:

The lecturer reminded us to ensure that every slide includes clear visuals and that the pitch bible remains clean, consistent, and easy to follow. Progress should be recorded in the e-portfolio.

Specific Feedback:

I was advised to refine my synopsis, improve the flow between sections, and make the slide design more consistent. I also need to prepare a clearer script for the presentation video.

Week 10 

General Feedback:

This week focused on polishing the final pitch bible and preparing a confident presentation video. Strong character visuals and a clear world description were emphasized.

Specific Feedback:

I was encouraged to finalize my character designs, strengthen the world description, and practice a smoother, more confident delivery for the video.

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[Reflection]

Experience：

During the process of creating the Pitch Bible, I realized that producing a short animation proposal requires a careful balance between narrative, visuals, and layout. Through iterative development, I compressed the text, adjusted visual arrangements, and ensured that the presentation of characters and the world aligned with the story, allowing the core concept to be communicated clearly within a limited space.

Observation：

I observed that inconsistent visual style or unclear information hierarchy can directly affect the readability and professionalism of the pitch. This highlighted that a Pitch Bible is not only a way to present creativity but also a communication tool for potential audiences or investors, requiring a clear logic between expression and audience comprehension.

Findings：

Overall, this project strengthened my ability to organize narrative, integrate visual elements, and highlight key story points within a limited format. I also learned that text and visuals must be iteratively synchronized and consistent to enhance both the professionalism and persuasiveness of the work.

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[Quick Links]

1.Film Studies and Cinematography-Project 1

2.Film Studies and Cinematography-Project 3-Final

Thank You