Design Principles | Task 3: Development & Design
Design Principles | Task 3: Development & Design
- February 17, 2025
3/2/25 - 28/2/25 (Week 5 - Week 7)
Hu Yao Ping | 0376768
Bachelor of Design (Honours) in Creative Media | Taylor's
University
Design Principles
Task 3: Development & Design (30%)
[Tables of Contents]
[Lectures]
NO LECTURES
[Instructions]
[Task]
Tasks to be done:
1. Choose an idea from Task 2 and develop it.
2. Follow design principles and explore colors, composition,
fonts, etc.
3. Create an A4 size design (JPEG, 300dpi).
4. Record the whole process in a blog and write a 200-word
explanation.
5. Collect feedback from the tutor and include it in the
blog.
6. Make sure the blog contains all tasks (Task 1-3) and the
final reflection.
Sketch:
fig.1Sketch
Reason:
This work is based on the theme of "deep sea" to express
inner exploration and emotional sustenance. The duck swimming
ring is chosen as the main subject because it is very small in
the work, but this little duck runs through the entire movie. It
is an important carrier of the girl's psychological changes and
one of the core emotional expressions of the film. The whale and
the fish rotate around, forming a vortex-like visual effect,
representing the flow of emotions and the exploration of the
unknown world.
In design, I used composition to guide the line of sight
and adopted a spiral layout to let the viewer's eyes naturally
rotate around the central figure to create an immersive feeling.
At the same time, the whale, as a symbol of the deep sea,
enhances the mystery of the picture. The font style also has a
sense of flow, which fits the overall atmosphere.
In the design process, I chose to use dreamy colors to
strengthen the dreamy and tranquil atmosphere. At the same time,
the back design of the character increases the sense of
substitution, allowing the viewer to project his own emotions.
The overall picture hopes to convey the image of going deep into
the inner world and reconciling with emotions.
Process：
fig.1.2Line drawing positioning(Sketch)
fig.2 Explore background colors
fig.3 Draw the main subject to ensure the central
composition
fig.4 Color accumulation depicts the approximate color
block
fig.5 Depict details, add more colors, and show the richness
and diversity of underwater life
fig.6 Deeply depict details and enrich the picture
Final result:
fig.7.1 final result
fig.7.2 final result PDF
The meaning and purpose of the design:
The inspiration for this design comes from "Deep Sea", which
expresses the inner exploration and the flow of emotions through
the whirlpool-like ocean world. The protagonist sits on a
floating object in the shape of a rubber duck, symbolizing
innocence and security, while the deep ocean and the swimming
whale represent the unknown and growth. The whole picture
attempts to create a fantasy and profound atmosphere, allowing
the viewer to feel the courage to explore themselves and face
the unknown.
Design principle:
The design adopts a spiral composition, with the central
character as the visual focus, guiding the audience's sight to
shrink inward and enhancing the immersion of the picture. At the
same time, the use of color contrast allows the dark blue ocean
to set off the bright orange-yellow floating objects, making the
subject more prominent and enhancing the visual impact. In
addition, the dynamic arrangement of the whales combined with
the principle of perspective not only expands the sense of
space, but also creates a smooth visual effect. The whole
picture strikes a balance between contrast and coordination. The
deep cold-toned ocean contrasts with the warm and bright
floating objects, while achieving visual harmony and unity
through soft lines and smooth composition. These design
principles work together to make the picture more layered and
expressive, allowing the audience to more deeply feel the
emotional atmosphere conveyed by the work.
Decisions in the design:
1. Role selection: The image of the protagonist is simplified
and presented from the back, making it easier for the viewer to
project their own emotions.
2. The addition of the rubber duck: The rubber duck is the
center throughout the movie to create a sense of childlike fun
and contrast with the cold tones of the ocean.
3. Font design: The hand-painted title text (deep sea) is
integrated with the background to make the overall visual more
harmonious and emphasize the theme.
Ultimately, this design hopes that the viewer can feel the
courage to explore the unknown, and at the same time find their
own warmth and belonging.
[Feedback]
Week 5 (3/3/25)
General Feedback:
This week we started task 3
Specific Feedback:
This week, Vinod asked me to continue with the second sketch, so I have completed the final effect.
Week 6 (10/3/25)
General Feedback:
This week Mr. Vinod checked my progress and I have actually
finished the drawing, but there are still many details that
need to be adjusted.
Specific Feedback:
Mr. Vinod gave me feedback that my whale needs more splashes
and details, and tried to adjust the direction of the
girl.
Week 7 (17/3/25)
General Feedback:
This week I continued to improve my draft according to Mr.
Vinod's suggestions. I added more details and processes to the
draft, and further thought about the final work.
Specific Feedback:
Vinod checked my work and gave me feedback, asking me to improve
the details in the blog, add the lecture links of task 1 and task
2, and make sure my work is in A4 size.
[Reflection]
Experience
When designing the cover of the movie "Deep Sea", the
first thing we faced was how to convey the fantastic and deep
ocean world in the movie and the inner world of the
protagonist through visual elements.
During the creative process, we tried a variety of
color combinations and composition methods. Considering that
the depiction of the deep sea in the movie is full of fantasy
and mystery, we chose blue as the main color, and used
different shades of blue to express the depth and layering of
the ocean. At the same time, a large number of bright colors,
such as various colorful fish, were added to show the vitality
and fantasy of the deep sea world.
In terms of element selection, the protagonist is
placed on a swimming ring in the shape of a little yellow
duck. This image not only gives people a sense of innocence
and security, but also implies the protagonist's adventure and
exploration in the deep sea. The addition of dolphins adds a
smart and friendly atmosphere, which contrasts with the
surrounding environment and blends with each other.
In the process of drawing, more unrestrained and free
brushstrokes were used to imitate the texture of oil painting,
making the picture more artistic and impactful. Details such
as the distribution of fish schools and the shape of water
splashes were constantly adjusted to achieve the best visual
effect.
Observation
From a visual perspective, this cover design is very
attractive. The strong contrast of colors and rich details can
quickly catch the audience's eyes and arouse their curiosity
about the content of the movie. The main blue color creates a
deep sea atmosphere, while the colorful elements break the
dullness that blue may bring, making the picture more
lively.
From the perspective of conveying the theme of the
movie, the cover well shows the elements of fantasy adventure
in the movie. The combination of the little yellow duck
swimming ring and the protagonist implies the process of the
protagonist looking for warmth and hope in a difficult
situation, while the dolphins and fish symbolize companionship
and beauty.
From the perspective of audience response, through
small-scale testing and feedback, it was found that audiences
of different ages showed interest in this cover, especially
children and young people, who were attracted by the colors
and fantasy elements of the picture, while adults could feel a
fusion of innocence and adventure from the picture.
Findings
Through this cover design, I found that the
selection and combination of visual elements are crucial to
conveying the theme of the movie. The right color, image and
composition can convey the core emotions and story
atmosphere of the movie to the audience at the first
time.
At the same time, constant attempts and adjustments
are essential in the design process. From the initial
concept to the final product, it has undergone many
revisions and improvements, and each adjustment is based on
a deep understanding of the theme of the film and research
on the audience's preferences.
In addition, in the communication with Mr. Vinod,
different opinions and suggestions can bring new inspiration
and direction to the design, which plays an important role
in the final presentation of the cover.
Finally, this fantasy cover design is very effective
in attracting young audiences, and can also attract the
attention of audiences of other ages, indicating that in
film promotion, a unique visual style can enhance the appeal
and market competitiveness of the film.
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