Advanced Typography: Final Compilation & Reflection
Advanced Typography | Final Compilation & Reflection
- April 22, 2025
19/4/25 - 22/7/25 (Week 9 - Week 14)
Hu Yao Ping| 0376768
Bachelor of Design (Honours) in Creative Media | Taylor's University
Advanced Typography
Task 4：Type Eportfolio (30%)
[Table of Contents]
[Lectures]
[Instructions]
[Task]
Task Links:
2.Advanced Typography: Task 2 Key Artwork & Collateral
3.Advanced Typography: Task 3 Type Exploration & Application
TASK 1 / EXERCISES
21/4/25 - 28/5/25 (Week 1 - Week 3)
Exercise 1—Typographic System
Fig 1.1 Axial System
Fig 1.2 Radial System
Fig 1.3 Dilatational System
Fig 1.4 Random System
Fig 1.5 Grid System
Fig 1.6 Modular System
Fig 1.7 Transitional System
Fig 1.8 Bilateral System
Final Result PDF:
Fig Typographic System
Final
Fig Typographic System Final (Grid / Baseline)
Fig 2.2 Type font
Fig 2.3 Font Process
Fig 2.4 Font Process
Fig 2.5 Font Process
Fig 2.6 Final Font
Final Result PDF:
FIG. pdf
Fig. pdf
TASK 2 / Key Artwork and Collateral
17/5/25 - 12/5/25 (Week 4 - Week 8)
2A—Key Artwork
Fig 3.1 Black worldmark on white background
Fig 3.2 White wordmark on black background
Fig 3.3 Colour palette
Fig 3.4 Wordmark in actual colours on the lightest shade of your
colour palette
Fig 3.5 wordmark in the lightest shade of your colour palette on the
darkest shade of colour palette
Fig 3.6 Animated
2B—Collateral
Fig 4.5 Social media posting
Final Result PDF:
Fig. pdf
Fig. pdf
13/6/25 - 27/7/25 (Week 9 - Week 13)
Final Outcome
Experimental typography:
Fig 5.1.1Geometric Collage Letters
Fig 5.1.2 Video Display Letters
Fig 5.2 Pipe-Cleaner Letters
Fig 5. Natural Material Letters with border
Experimental presentation:
Fig 6.2 Bird's Nest Entity
Final result PDF version
Experimental typography:
Fig. pdf
Experimental presentation:
Fig. pdf
[Feedback]
Week 1
General Feedback:
Mr. Vinod talked about the plan for this semester, the work arrangement
and the details we need to pay attention to
Specific Feedback:
We learned about the specific tasks for this week and need to complete
the design of eight drawings. In general, this semester will be a busy
semester, but I believe I can learn a lot of useful knowledge
Week 2
General Feedback:
This week, Mr. Vinod gave us feedback on Exercise 1 and gave us a
detailed explanation. He hoped that we could modify our work according to
the correct ideas.
Specific Feedback:
I need to finish my work as soon as possible and modify it as required,
as well as update the blog and feedback.
Week 3
General Feedback:
This week we have completed the font design. We refer to the teacher's
example and design fonts based on real objects. I use bamboo and bamboo
leaves because I think the fonts made of bamboo are very distinctive and
can be seen at a glance to represent bamboo with a sense of design.
Specific Feedback:
Mr. Vinod said, he is ok with consistency of the design, but need some
adjustments and join my shapes together using path tool.
Week 4
General Feedback:
This week we revised the font design from last week and completed the movie
poster design according to the font style from last week. The poster size
requirement is 1024px x 1024px (JPG 300 PPI)
Specific Feedback:
Mr. Vinod reviewed my work this week and his feedback was that he wanted me
to change the font choice for the text so as not to distract from the main
text and that he needed to add the movie logo on the poster.
week 5:
General Feedback:
This week our task is to make a mind map based on your name, and then
design a meaningful name (4-5 words) based on it. This design made me
re-understand myself and have a deeper understanding of font design.
Specific Feedback:
Mr. Vinod said I needed to give a better explanation to the font of my
design, so I modified it and showed it to him again. Next, I need to
modify my letters to make them look more integrated and coordinated.
Week6:
General Feedback:
This week we modified the font according to last week's feedback,
and then edited the color card
Specific Feedback:
In our online class this week, Mr. Vinod gave us feedback that we
need to make some adjustments to the letters so that they look
uniform in size.
Week7:
General Feedback：
This week we basically completed Task 2 A & B, and presented
them to the teacher in class and received feedback.
Specific Feedback：
I made a few more samples for display, and Vinod Mr. selected
three of them and said I needed to adjust some details, but
everything else was OK
Week8:
General Feedback：
Since this week is a learning week, our feedback this week is
conducted online, and Mr. Vinod mentioned the deadline for Task
2.
Specific Feedback：
Because I had already shown my Nine Grid task to Mr. Vinod last
week, I just took a quick look at it this week.
Week9:
General Feedback：
This week we finished task 2 and officially started task
3
Specific Feedback：
This week, Vinod explained to us what we need to do in Task
3
Week10:
General Feedback:
This week, we will complete a PPT to present our thoughts
and ideas on Task 3
Specific Feedback:
I chose the third experiment mentioned in MIB, which is to
make physical objects. I mentioned many materials in the PPT
to complete this. Mr. Vinod said it was interesting, but he
needed more ideas from me
Week 11:
General Feedback:
We need to complete all the presentations this week, and
Vinod explained what needs to be done next.
Specific Feedback:
I finished one of the capital letter experiments and
showed it to Mr. Vinod, but I didn’t think it was ideal,
so I decided to redo it. Since this experiment was an open
assignment, Mr. Vinod told me that I needed to think about
the final submission myself. I think it’s very
challenging. Although I don’t have to make a font system
like others, I still have something I need to design. I’m
still thinking about what to show next
Week 12:
General Feedback：
This week I completed a few letter designs for the
material
Specific Feedback：
I didn't go to class this week due to illness, but Mr.
Vinod had given me some advice before, so I further explored
what I needed to show
Week 13:
General Feedback:
This week I completed all the processes and the end of task
3, but the blog is not finished yet. I am working on the
blog post.
Specific Feedback:
Mr. Vinod said that we would be given 14 weeks to submit
all the blog content. I also needed to shoot my work in
natural light.
[Reflection]
ExperienceThrough Tasks 1 to 3, I had the opportunity to explore typography in a holistic way, from concept to physical form. Task 1 provided a strong foundation in understanding the nuances of letterforms, though I realized that more time spent on experimentation would have further expanded my creative scope. Task 2 was where I started integrating deeper symbolism into my design. The sun-inspired wordmark—featuring rotational elements—allowed me to experiment with how typography could reflect an abstract concept, like solar energy, in a visual language. This task also challenged me to adapt the design across different mediums such as packaging and badges, which required thoughtful attention to scale, material, and overall aesthetic. Task 3 was a shift toward physicality and interactivity. I used everyday materials, such as pipe cleaners and cardboard, to create 3D letterforms, experimenting with how type could exist outside of the digital realm. The flipping mechanism I incorporated into the design created a dynamic rhythm, inviting viewers to engage with the letters in an interactive way.
Observation
Throughout these tasks, I observed how the choice of material and medium significantly impacted the expression of typography. Task 1 helped me appreciate the basics of form, but Task 2 was where I began to see the potential of typography as a carrier of meaning and symbolism. I was particularly struck by the adaptability of my rotating logo, which conveyed a sense of vitality across various platforms. In Task 3, the use of physical materials like pipe cleaners and twigs added personality to the letterforms, making them feel more organic and expressive. I also noticed how interaction with these 3D forms created a narrative experience. Additionally, feedback from peers and instructors was instrumental in refining my designs, reminding me that good typography must not only be visually appealing but also functional and meaningful. The critiques helped me consider elements like legibility, scale, and context more thoroughly, which was invaluable as I worked to adapt my designs for different applications.
Findings
From these tasks, I learned the importance of balancing creativity with intentionality. In Task 2, I discovered that a single design element—such as the rotating motif—can carry through multiple applications while maintaining coherence, symbolizing unity and energy. It also made me realize that a well-thought-out concept is crucial for creating designs that resonate. In Task 3, I learned how typography can be more than just a tool for communication—it can become a medium for storytelling. The tactile nature of physical typography brought depth and authenticity to my work, encouraging me to think about typography in a more dimensional, interactive way. Above all, I now understand that design is a process of continuous refinement. Iteration is key to finding the right balance between aesthetics, function, and meaning. These tasks helped me move beyond surface-level design and pushed me to think about how typography can evoke emotion and connection.
Thank You
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